Why Early Ordering Is Important for Valentine’s Day

by Paula Wagnon on January 31, 2013

As January comes to a close and we turn the calendar page to a brand new month, those of us in the floral industry find ourselves repeating a similar phrase to all of our customers: “Be sure to order early!” For you see, Valentine’s Day is on the horizon, February 14th to be exact.

Valentine’s Day is the holiday we usually think of as the day of love and romance. This mid-month holiday holds the title of the single busiest day of the year for the retail florist. For this reason, it is extremely important to place your order as soon as possible.

What Qualifies As an Early Order?

Of course, the phrase “Order Early” is probably understood in different ways by different people. To clarify just a little, 8:00 a.m. on Valentine’s morning is not what your local florist means when they recommend that you order early. In fact, that would be considered a late order. Many customers who wait until the day of Valentine’s Day to order flowers may have to settle for a second or third choice—if they can get in touch with the florist at all.

So when is a good time to begin placing Valentine orders? Anytime between January 1st and February 10th is considered an early order, and is very much appreciated. Placing your order at that time will ensure that your flowers are reserved, and that the time of delivery or pick up can easily be worked into the florist’s schedule.

February 11th and 12th are getting a little close, but can usually still be worked in without a problem. By February 13th, the delivery schedule is getting very tight and availability of flower choices are more limited. And if you happen to forget and place your order on the 14th? Well, miracles do still occur at times, but nothing is guaranteed. The best thing to do is call your florist and ask.

Why is Ordering Early So Important?

There are several reasons that you should try to order flowers early for Valentine’s Day:

  1. Ordering early reserves the flowers that you want for that special someone. Because Valentine’s Day is such a popular day for sending flowers, florists must place their order for fresh flowers with their suppliers by mid-January. Once these flowers have been sold, there is no guarantee that your florist will be able to get more, and the chances are even smaller if you want specific colors or flowers. The earlier you place your order, the better the chances are that you’ll get exactly what you want.
  2. Fresh flowers are perishable items that cannot be prepared weeks in advance. Your local florist takes great care to customize each unique design, according to the customer’s specifications, and this process takes time. Every stem is placed by hand within hours of the delivery or pick-up time. There are no assembly line identical twins in the birthing room of fresh floral designs. Knowing in advance what is to be designed and when it will be delivered or picked up helps your florist to stay on top of the orders.
  3. Ordering early helps to avoid the stress and confusion that sometimes accompanies later orders. During the Valentine’s Day rush, your florist may not be able to discuss exactly how you would like your order customized, as time is a limited resource. The closer to Valentine’s Day it gets, the busier your florist gets, and the busier their phone lines are. By February 13th, it is almost impossible to get a call through due to high call volume.

Ordering online is, of course, an option, but it’s still important to place orders early. If you do choose to order online, you need to be sure that the online florist you use is indeed an actual florist, and not an order gatherer. Placing your order with an internet order gatherer, especially around Valentine’s Day, cannot always guarantee your order will get to the recipient in the desired time-frame. This can cause a bad Valentine’s Day experience for everyone involved.

What to Do If You Forget to Order Early

Your local florist usually keeps an assortment of fresh floral arrangements on hand for those customers who enjoy the thrill of last minute shopping. There is something to be said for dropping in and choosing from what you can actually see. Be aware, however, that these flower arrangements are only replaced as time allows. If you wait too late in the day, you may not find much more than an empty cooler display. As the old saying goes, “The early bird catches the worm,” or in this case, the Valentine.

Don’t leave your Valentine fate to chance this year. At Buds ‘n Bows Flower Shop in Crawford, Ga, we are accepting orders for Valentine’s Day now. Be sure to give us a call as soon as possible, especially if you want specific flowers such as colored roses, tulips, or lilies. Order online through our website or call (706)-743-5830 to discuss your ideas with our designer.

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